End of Month Notes: April
April has been a big month of prepping. Our new Pre-Fall '26 collection launches next week, and after months of development, fittings and final details, we’re excited to finally share it with you.
The collection introduces a new series of silk dresses, lace, denim and outerwear — pieces designed to feel effortless but considered, and as always - designed to mix and match. This season, there’s a strong focus on texture and contrast: soft silk against structured tailoring, vintage-inspired lace alongside washed denim and heavier outerwear. My personal favourites are our new Double Breasted Trench Coat and Aviation Bomber Jacket with a funnel neck: both of which have quickly become staples in the studio.
Alongside the collection launch, we’ve also introduced new colourways in our Penny Lane jacket — now available in silver, dark chocolate and a two-tone black with cream shearling. We’ve also expanded the collection with the launch of our new Penny Lane Coats, designed with a longer silhouette and slightly more dramatic proportions.
Over the past month, we’ve also been refreshing the showroom ahead of the new season. From updates to the changerooms and showroom floor to new furniture additions throughout the space: new layers of rugs, fringe curtain ties and ottomans - we wanted the environment to reflect the direction of the collection itself: warmer, more layered and textural.
April also marked one year since opening the MAISON ESSENTIELE Showroom & Concept Store — something that still feels incredibly special to me, and to us as a team.The showroom was always designed to be more than just a store: inspired by apartments and concept stores overseas, its an extension of our MAISON ESSENTIELE universe: a space for our community to connect with the collection in person, attend events, visit fittings and experience the world of MAISON ESSENTIELE beyond online.
Earlier this week, we hosted a small dressing suite in the showroom, welcoming friends of the brand to preview the collection and select looks ahead of Fashion Week next week. Seeing the pieces come to life on women we admire is always one of our favourite parts of the season.
There have also been a few team milestones worth celebrating this month. We celebrated Rosie and Sammi’s birthdays with a team dinner at Corner 75 — our Pisces girls — as well as Lil’s four year anniversary working at MAISON ESSENTIELE. Watching the team grow alongside the brand over the years is something I never take for granted (if you see them around - say hi! We love connecting with you all).
In between preparing for the Pre-Fall '26 launch, we also spent part of the month shooting our upcoming Resort '27 collection, set to launch later this year across October and November. Stepping into the world of the next season while finalising the current one always feels equal parts chaotic and inspiring, and we’re already excited to begin sharing more of what’s to come.
Pre-Fall '26 is now available for pre-purchase online ahead of its official launch next week. We’ve also introduced a new “Shop The Look” feature online, allowing you to explore each lookbook outfit in full, with breakdowns of every piece featured throughout the collection.
We also hit over 50k followers on IG - and I absolutely love looking at all of the newest #MAISONgirls in our community - from cool vintage store owners, french artists, and more - we are for global it girls (if you’re reading this - thats you!).
We are also in the midst of planning our new trunk show/pop ups. Register your city and interest HERE - we can't wait to meet you IRL.
As always, thank you - we hope you love the new collection as much as we do <3
