MAISON ESSENTIELE
MAISON ESSENTIELE is a womenswear label built on the foundations of timeless silhouettes, considered details, and vintage aesthetics.
Founded in Australia yet grounded with European sensibilities, we’re inspired by vintage lingerie, ‘90s minimalism, city-core and culture, designing elevated essentials made to be worn on repeat. Our collections blur the line between ready-to-wear and off-duty elegance, anchored by strong tailoring, sensual fabrics, and refined simplicity. Each piece is crafted using premium materials like 100% silk, cotton and wool; collections are built to last, creating the foundations of your wardrobe for years to come.
Worn by a global community of creatives, muses and modern women - our #MAISONgirls. MAISON ESSENTIELE has been featured in Vogue, Harper’s Bazaar, RUSSH and Who What Wear, and seen on names such as Whitney Eve Port, Shanina Shaik, Rita Ora, and Camille Cherriere and Pernille Taebaek.
Designed in Sydney. Made for Global It Girls.
Olivia Koennecke is the founder and creative director of MAISON ESSENTIELE. With over a decade of experience in the fashion industry, Liv launched the brand in 2019 as a sleepwear label—born from a desire to create elevated essentials that felt sensual, wearable, and quietly luxurious.
In 2024, MAISON ESSENTIELE evolved into a fully-fledged ready-to-wear brand, reflecting Liv’s own style and the changing pace of the women around her. Her creative direction is rooted in intuition and nostalgia, inspired her grandmothers vintage wardrobe and the modern woman—independent, considered, and always on the move. Based in Australia but with a global based customer, Liv leads the brand from its Sydney-based studio and concept showroom.
