End of Month Notes: May

End of Month Notes: May

Between Australian Fashion Week, the launch of our new Pre-Fall collection, the debut of our Substack, and a calendar full of events, appointments and community moments, the showroom was busier than ever.

FASHION WEEK

The beginning of May was Fashion Week here in Sydney, with our Darlinghurst showroom became a hub throughout the week. Here we hosted back-to-back appointments with retailers, editors, stylists and friends of the brand.

Across the week, it was incredibly special to see so many stylists, creators and #MAISONgirls wearing MAISON ESSENTIELE throughout the city. A few clear favourites emerged: the Penny Lane Jacket, Aviation Bomber, Silk Fringe Midi Skirt, Scoop Neck Tank and Kimono Trench were spotted everywhere from front rows to after-hours dinners.

The collection was also spotted across Fashion Week street style coverage from publications including Vogue Australia, ELLE Australia, Fashion Quarterly and more. Seeing the pieces interpreted and styled by so many different women is always our favourite moment at MAISON ESSENTIELE HQ (don’t forget to tag us- we love seeing how you style our pieces).

WELCOME TO OUR SUBSTACK

This month also marked the launch of our MAISON ESSENTIELE Substack.

We finally launched our MAISON ESSENTIELE substack: something that has been on our list for a long time. Created as a space to share more than just collections, it will become a home for behind-the-scenes updates, inspiration, travel diaries, founder notes, community stories and everything in between.

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IN CONVERSATION WITH STYLE-ISH

One of the highlights of the month was co-hosting an intimate event with Style-ish.

I joined Rhiannon Joyce, co-host of Style-ish for a live conversation in Sydney, discussing the realities of building a fashion brand, creativity, entrepreneurship and the evolution of MAISON ESSENTIELE.

Connecting with our community offline continues to be one of the most rewarding parts of what we do, and we're grateful to everyone who joined us for the evening.

INTRODUCING PRE-FALL'26

We also unveiled our latest Pre-Fall collection — and it's quickly become one of our favourites to date. Drawing inspiration from vintage references, effortless tailoring and the kind of pieces that become part of your everyday wardrobe, the collection feels both nostalgic and modern at the same time.

From elevated essentials to statement outerwear, every piece was designed with longevity in mind — intended to be worn now, layered later, and loved for years to come. The response so far has been incredible, and we're so excited to see how you're styling it.